the complete e-commerce solution provider

  EROL Startup Overview (PDF)

The ideal entry level product for those interested in launching a professional e-commerce store.

Using EROL 5 you can....

• Create a new online store, or add e-commerce to your existing site
• Build search engine friendly pages
• Build W3C Accessibility Compliant & XHTML Standards Compliant stores
• Implement your custom CSS design to your e-commerce store
• Upload your store direct from your desktop via EROL’s integrated Publish Wizard
• Create powerful, time-expiring store discounts
• Download and process orders using EROL’s comprehensive back office management

Deliver a Great Shopper Experience

• Easy site navigation features including 'breadcrumb trail’
• Fast product search, including Product Code/SKU search
• Basket content and running totals visible at all times
• Automatic email confirmation of order to every customer
• Deliver customer-specific content and discounts for repeat shoppers
• Display a panel of Best-Seller, On Sale or Featured products anywhere in the page

Flexible Design Control

• Break the bonds of template-driven stores - whatever you can imagine you can create!
• WYSIWYG design tools with EROL's HTML Editors
• Complete offline basket functionality - test-drive your store before publishing
• Preview your store design offline as you build it
• Store Themes Library with hundreds of combinations of designs and colour schemes
• Use HTML or graphic rollover buttons, or design your own!
• Use with Macromedia Dreamweaver and other web-page editors for 'comfortable environment editing'.
• Explorer-style interface - access any part of your store instantly
• Improved productivity with multiple viewing modes to maximise your workspace
• Use HTML Tidy ™ or EROL’s Optimised output to create clean, structured HTML pages
• Unlimited product categories and sub-categories
• Include product variations, such as size and colour
• Fully customisable store pages - Additional text or images can be added anywhere on any page
• Product data round-trip import / export
• Create and link to static content pages - build your entire website using EROL!

Powerful Product Control

• Related Products - automatically show shoppers similar products they may also like!
• Create Product Kits with variable components and pricing, Product Matrices and Variants
• Flexible price points for product variations, volume price breaks etc.
• Display Product options with radio buttons, checkboxes or dropdowns
• Powerful Product Import Wizard - add, update and remove products from your store from one, or multiple, data sources
• Create Product Lists - add multiple products to the basket with one click
• Capture personalised customer information to sell personalised products e.g. Add your name to a t-shirt
• Assign different tax groups to different products – e.g. Books at 0% VAT / tax
• Up to 10,000 products

Secure Payments

• Automatically calculates correct shipping and taxation charges, anywhere in the world.
• Bank-approved security for all secure online payment methods
• Twenty fully supported and integrated Payment Service Providers e.g. PayPal, WorldPay, EROL PAY
• Accept non-real-time credit card payment, too, like orders by cheque, bank transfer etc.

Efficient Order & Customer Management – EROL’s Back Office

• Automatically retrieve orders
• Use the Order Manager to process your orders from receipt to shipment.
• Automate order processing steps to maximise productivity
• Receive an automatic email receipt for every order taken
• Monitors, adjusts and publishes stock levels whilst processing orders
• Print Invoices, Delivery Notes, Pick Lists and Print ‘n’ Peel EROL Address Invoice Labels
• Create and view sales reports and charts
• Customer Manager tracks customer purchase history
• Create individual privileges/discounts for your customers
• Inventory Manager - view and change product information rapidly
• Automatic backup and data integrity check feature
• Export order, customer or product data to CSV for use in other applications
• Connect to Sage Line 50 accounting packages *
• (*) Requires additional software purchase

Marketing Features

• Create search-engine-friendly web stores
• List your products on Google Products (formerly Froogle) using the automatic Froogle export!
• Send individual or group e-mails to your customers
• One click Google Analytics integrations – track your store’s visitors and sales
• Set discounts based on a shopper's total order value
• Offer a free gift, free shipping, percentage and fixed amount discounts
• Create product bundles using Product Kitting
• Deliver retail (Business-to-Consumer) and trade/wholesale (Business-to-Business) product pricing from the same store!

Fast & Friendly Support

• 30 days Free Telephone Support (*)
• UK-based support, delivered by technicians who use the software
• Online Knowledge Base – ask our searchable support database any question
• EROL Customer Community Forums – talk to other online store owners for help and advice
• EROL Cover Plan options available** - full ongoing support and upgrade protection, and discount on additional services
• Get free extra traffic and orders to your online store (***)
• (*) Not included with EROL Startup 25
• (**) Additional fee required
• (***) Delivered via EROL Shopping

System Requirements

• Intel Pentium 4, Intel Centrino, Intel Xeon or Intel Core Duo (or compatible) processor
• Microsoft Windows XP (Service Pack 2) or Windows Vista Home Premium, Business or Ultimate (32 bit Editions)
• 512Mb of available RAM (1Gb recommended)
• 500MB of available hard disk space (additional free space required during installation)
• 800 x 600 monitor resolution with 16-bit video card
• CD ROM drive
• Internet connection required for product activation

Host Server Requirements

• Windows or UNIX / Linux web server
• Perl 5.004 or later (including user writeable CGI Bin and MD5 Perl Module)